Client: The Little Apartment, Athens,

Problem: The owners of The Little Apartment were auctioning a mini-break to Athens, and required evocative blurb copy that would entice auction-goers to make a bid.

My solution: My copy paints a vivid picture in the mind of the reader, building interest and creating desire.

I use evocative and engaging language, such as 'escape' and 'craving', to tap into the reader's need for a break from everyday life. This creates a scenario they can picture themselves within, that becomes the answer to this need.