My solution: I identify the specific audience SEIB wanted to target with each individual email. Using my understanding and research of the target audience, I tap into their typical and unique challenges, positioning SEIB as the solution to their pain points.
I use questions throughout the campaign to create a sense of urgency in the reader, and prompt them to consider the consequences of not working with SEIB.
The common call-to-action reflects SEIB’s goal to be seen as an insurance broker who is on their customer’s side, working with them rather than against them, as per the typical perception of the industry.
